RevOps

#1 sign that salesforce was built wrong

Podcast Episode #2: Andy Smidmore

Jordan Nelson

June 24, 2026

Andy Smidmore has spent 15 years in sales ops.

London. Bay Area. Aggressive early-stage tech startups.

I asked him what he sees when he opens a new company's Salesforce on day 1.

He told me he walks in every time with "rose-tinted glasses" expecting it'll be clean.

It never is.

Dupes. Missing fields. Broken account hierarchies. Every single org.

If you've ever felt like you're the only one inheriting a messy CRM... you're not.

We unpacked a few things in the episode:

The 30-second test he runs on day 1 predicts whether the CRM rollout will succeed
Why "we just added 20 new fields" is the single biggest CRM-killer in tech startups
What AI is about to do to the rep-data-entry problem

30 minutes. No fluff.

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